Leadership Team

Strategic Coin was formed with a singular focus: leveraging our formidable multi-industry experience and success with the company’s extensive resources to help our clients achieve superior results in the crypto space. We are the premier utility token research and advisory firm. Our experienced leadership team provides us – and our clients – with a significant competitive advantage, bringing business experience, expertise and resources to crypto finance. We are seasoned, highly accomplished industry professionals with proven track records of success. The Strategic Coin team bridges the gap between traditional business acumen and the newly developing crypto market.

Norman Rothstein

Chairman and CEO

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Jeff Weinberger


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Reese Schonfeld

Senior Media Advisor

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Sam Lee

Director of Research + Co-Director of Advisory

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Tao Tao He

Co-Director of Advisory

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Alexander Steele Bacon

Director of Business Development

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Lawrence Hecht

Director of Content

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Joseph Ferrazano

Director of Marketing + Creative Director

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Daniel Jeffries

Premier Crypto Journalist

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Justin Ma

Strategic Advisor

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Ryan Trinkle

Senior Technology Advisor

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Illyse Rothstein

Senior Editor

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Research Group

Strategic Coin Research Group

Advisory Group

Strategic Coin Advisory Group

Reporting Group

Strategic Coin Reporting Group

Media Group

Strategic Coin Media Group

Technology Group

Strategic Coin Technology Group